A discussion with Mara Einstein, author of Black Ops Advertising, about the new wave of hidden advertising.

“Now, in the new and unregulated world of the Internet, ads are increasingly becoming less visible and companies are blurring the lines between content and advertising so much so that corporations looking to sell products are simply creating their own content. If that content is compelling enough, we consume it, we share it, and we may buy products based on our exposure.”

The full interview can be found on Rising Up with Sonali here.