“In Black Ops Advertising, Mara Einstein… suggests a future in which
advertising increasingly subsumes all content. Everything will look
free, but hidden agendas, data collection and fakery will be everywhere.
This is the internet as con trick, where the natural human instinct to
share news and gossip is co-opted as low-cost marketing for brands and
others who do not fundamentally care about us except as sources of
revenue.”

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