The Transom recently learned that Emily Gould—former employee of publishing house Hyperion, blogger at Gawker, memoirist, and New York Times Magazine cover-writer—is setting out on a venture with close friend Ruth Curry to sell e-books, online, through an e-tail site called Emily Books.

Readers with long memories and obsessive streaks might recall Ms. Curry as Ms. Gould’s supportive best friend in Ms. Gould’s New York Times Magazine cover story about life on the Internet. They shared a secret blog about relationships! And it was Ms. Curry who recently emailed publishers at OR Books, an independent publishing concern that prints books on demand and specializes in e-books. Company co-founder John Oakes told the Transom that Ms. Curry’s email read in part: “Our goal is to be super-specialized and targeted and to build an audience that trusts us.”

Read more at The New York Observer