Fail better. I am not sure any writer is more identifiable by two words than Samuel Beckett is by these. Though first occurring in one of his late, little-known works, the phrase has nonetheless come to be a rallying cry for athletes and entrepreneurs alike. Richard Branson and Elon Musk cite them. A tennis star has the phrase tattooed on his forearm. “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”

Read the full article here.