Focus groups have long-been derided by the left, right, and center for watering down culture and reducing creative and political endeavors to dull, show-of-hand reductionism.

But what if focus groups – which first arose from socialist experiments in 1920s Vienna – are not inherently bad? What if they’ve simply been exploited by the capitalist class and could, potentially, have much to offer a left-wing, democratic vision of the world?.

Listen to the full interview here.