Recently, I saw a man on the Tube wearing a Nike T-shirt with a slogan that read, in its entirety, “I’m doing work”. The idea that playing sport or doing exercise needs to be justified by calling it a species of work illustrates the colonisation of everyday life by the devotion to toil: an ideology that argues cunningly in favour of itself in the phrase “work ethic”.
We are everywhere enjoined to work harder, faster and for longer – not only in our jobs but also in our leisure time. The rationale for this frantic grind is one of the great unquestioned virtues of our age: “productivity”. The cult of productivity seems all-pervasive. Football coaches and commentators praise a player’s “work rate”, which is thought to compensate for a lack of skill. Geeks try to streamline their lives in and out of the office to get more done. People boast of being busy and exhausted and eagerly consume advice from the business-entertainment complex on how to “de-fry your burnt brain”, or engineer a more productive day by assenting to the horror of breakfast meetings.
Read the full article at the New Statesman.